Mobile Videography on YouTube and the Significance of the Marginalised Creator

This research aims to identify the variables that contribute differential viewership of mobile-phone videos on YouTube. To achieve this, a Generalized Linear Mixed Model (GLMM) is employed examine correlations among various in randomly selected video database. The findings analysis reveal several significant and culturally insightful associations. Notably, subgenres such as melodrama (soap-operas or telenovelas), action, comedy emerge distinctive categories, irrespective total number views. Comedies action created by male filmmakers receive higher viewership. Similarly, melodramas female filmmakers, particularly those hailing from marginalized rural backgrounds, hold greater statistical significance. These highlight relevance gender social context shaping viewer preferences challenge conventions mainstream media respective countries origin.